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SEO For Real Estate Agents
8 Of The Best SEO Tips For Real Estate Brokers
Are you a realtor struggling to make your website visible to the customers? Or are you a real estate agent who wants to analyze the performance of your online business? If yes, then you have landed on the right page. We will provide you with some of the major SEO tips that you can involve in your business plan.
Read on to know more about how to improve and increase the reach of your real estate business through effective online marketing.
8 Tips to Improve Your Real Estate Website
In order to drive more traffic and leads to your website, a strong SEO foundation is needed for your site. Go through these excellent tips that we have especially collated for the real estate agents. Use these tips and watch your business reaching the pinnacle.
1. Keyword Research and Analysis
Keyword research is the most crucial part of creating a great SEO foundation for your business. However, this is generally overlooked by a lot of real estate agents. You need to consider this factor while planning your online business, enabling you to understand the customer's intent and behavior.
This allows you to focus only on the targeted customers. A lot of keywords research tools are available out there. The most popular and effective mechanisms are Google keyword planner and Ahrefs Keywords Explorer.
2. Create A Google My Business Profile
We all have seen that Google places a map at the top of search results. If you get your business placed on that map on the top of the page, it will help you gain some clicks. Now, you must be wondering how to appear on that map? All you have to do is to make a profile on Google My Business.
It will also provide you with various statistics related to your business. However, getting your business placed on that map is a tough job as Google places only the top 3 companies there. Filling all your details, as asked by Google, increases your chance of getting placed.
3. Track Your Search Performance
It is always vital to review and measure your performance to improve and to do better. Therefore, tracking your search performance will help you to grow your realtor work. Now the question arises, how to analyze the business?
The best way to review your business is through Google Analytics. This tool will give you a comprehensive view of your real estate business's most important key performance indicators.
4. Content Is the King
Content is the most effective way that will help you to rank above on the search engine results page. The more interesting your content is, the more traffic you will drive to your website. This is a point where small businesses can try to compete with large enterprises.
The kind and quality of content you publish on your website can help you gather your targeted audience's attention. You can include informative blogs, videos, images, and infographics on your site and social media platforms to notify and inform your customers.
This will enable you to convert prospective buyers into your customers.
5. Create Social Media Profiles
Creating a social media profile for your business is not going to affect your search engine ranking directly. However, it helps you to connect with your customers. Today, the most used and popular social media platform is Facebook.
You can create a Facebook business page Facebook to gather all your potential and existing buyers. Instagram, Twitter, and Pinterest are some other social media platforms that you can use to market your business. Make sure to publish relevant, updated and interesting content on your social media platforms.
6. Avoid Keyword Stuffing
We have always heard that more keywords on your website are better. However, this is not correct. Though keywords are important, it does not mean to incorporate keywords unnecessarily in your content.
You should use only those keywords that are relevant and that focus on your existing customers. It is always a good idea to avoid keyword stuffing, as it may confuse the readers and search engines.
7. Focus on Speed of Your Website
Every potential customer is going to leave your website if it takes a long time to load. Thus, this makes it important to focus on the speed of your website. Google considers page speed while ranking your website on the search results page. So real estate agents should work on speeding up the functioning of their websites.
This can be done by increasing the hosting speed or by removing unnecessary coding. Also, to measure your site's speed and collect information regarding other related analytics, you can use Google Pagespeed Insights.
8. Add Structured Data Markup
Structured data markup is a technical term. Structured data, also known as schema markup, is a standardized format that displays how a page should provide information. It also classifies the content of a page.
This structured data helps the search engines to understand the page and comprehend its content before displaying it on the search results page. You should follow this schema markup for your real estate business. The official website of the structured data markup is schema.org.
A Few Tools for Real Estate Agents
If you wish to properly manage your SEO plans and techniques for achieving your real estate business objectives, then you are required to invest in a few handy tools.
1. Yoast
2. Search Console
3. Google Lighthouse
4. UberSuggest
5. Moz
Endnotes
Today, almost all home buyers use the internet to purchase their houses. In such a situation, no option is left with realtors other than expanding their online platforms. However, with this online business comes a lot of hardships.
One of them is getting noticed by potential customers while they are searching to buy homes. SEO plays a vital role in dealing with this issue. On the other hand, to meet your online business goals, it is essential to do proper SEO planning.
This will enable you to enhance your conversion rates, and the clients will find you easily on the search engine results page. We hope this article gave you a great insight into applying SEO for your real estate business.
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