Best Internet Marketing For Your Business

Become An Online Powerhouse

Nowadays, the internet offers great marketing techniques and benefits than any other marketing medium such as print advertisements, billboard, or TV commercials to increase your business potential. With the internet, you have the scope of reaching a wider audience and maintain an honest relationship with your customers across the world.

With all the variety, the internet may seem daunting at first as it is filled with numerous e-commerce sites. Within such a competitive environment, how would your business have a chance to stand out and reach the right audience? This can happen through Internet Marketing. 

Internet Marketing has a hold over various digital channels such as social media, email, search engines, and websites to reach the right audience. More than four billion people use the internet all around the world, and the number is increasing day by day. It encourages two-way communication between the customer and business, thus, creating a long term relationship.

No doubt, internet marketing is an essential source for promoting and making your business reach the top. Let us cover all the information that you need to know about internet marketing and the strategies to follow for the success of your business.

What Is Internet Marketing?

Internet Marketing is also known as online or web marketing, where the businesses use the platform of the internet for promoting their services and products online to reach their target customers. They make use of internet marketing strategies, including SEO, web design, social media, email, and PPC.

Internet Marketing can be divided into two types according to the goals you want to achieve.

To Attract New Customers

The motive of any new business is to attract new customers to their website. For that, they focus on search engines, web design, and paid social media ads to reach customers. Paid social media is gaining popularity as it can promote your products in an established community.

To attract more customers, you have to be socially active in your SEO game. Many buyers use the internet to decide on their purchase, it would be great for your business to appear on the top search for the related keyword.

To Retain Existing Customers

Internet marketing is not just attracting new customers but also maintaining a long-term relationship with the existing and new customers together. 

To make your customers visit your website more often, you can make use of blogging and email marketing. It will create brand awareness while maintaining a strong online community and also retaining your customer loyalty. 

You can send personalized emails to your existing customers to encourage them by providing them with special offers or discounts. You can also create a social media platform to showcase your brand’s products and services directly to the customers. Coming live and answering the queries of customers on Instagram is one such example.

Why Is Internet Marketing So Popular?

Now that you know what exactly is internet marketing, but if you still wonder why it is such popularity around it, here, you will find your answers. By looking at the stats below, you can get an insight into why internet marketing is important.

·        Content marketing pulls three times more lead than traditional marketing.

·        About 91 % of businesses have excelled using internet marketing tactics.

·        If you have a small business with a blog, you are more likely to get 126 % more lead than a big business without a blog.

·        You will get on an average of about 434 % more indexed pages on Google search engine if you have a blog with published content.

If you have just started with your business, internet marketing can make you reach the top in no time. But for that, you need to know the correct strategies and how you can implement them on the internet.

10 Strategies For Internet Marketing For New Business

Now, we shall discuss the top 10 internet marketing strategies you can use for your new business. Within each strategy, there are different tactics explained, which you can use for that particular category.

1.    Content Marketing

Content marketing is a type of marketing that incorporates the creation and promotion of online content, which does not promote a product or brand but aims to infuse interest in the readers about its services. You can share online content through social media posts, blogs, or videos.

But without a correct content marketing strategy, you might not be able to progress in your business. Below, you will find some fundamental for a perfect content marketing strategy:

·        Know your Target Audience and Brand Persona: You should know what your brand is about and target only those customers who might be looking for the exact information. If you fail to target the right audience, your brand will get lost among the crowd.

·        Be Consistent: If you have a blog or any other social media platform, you should make a strategic plan of what type of content you should post, where to post and how often you should post. This will keep your customers engaged and will encourage them to wait for your next posts.

·        Keyword Research: To rank higher on the search engine, your keyword research game needs to be strong. You should find the related keywords as per your brand, and that interest your target audience before you start creating your content.

·        Content Creation: Now that you have everything with you from the topic, keywords, and the target audience in mind, you can start with your content creation.

·        Promote Your Content: If you do not promote your content, it will never reach your target audience. Promotion is an effective form of content marketing where you can share and publish your content on social media and your blog to build a community of online followers.

There are other content marketing tactics, too, which you can follow for promoting your new business.

Content Syndication

Content Syndication is an excellent source to increase referral traffic to your website. It happens when your web content is republished or syndicated by a different website. 

Podcasts

Content creation does not just have to be visual, but you can also create content in an audible form. Recently, podcasts have turned the attention to itself as a platform for building a brand and increasing the audience. 

You can either start your podcast or else appear on some other popular podcast. Podcasts can be very effective at building customer relationships and marketing your business on the internet.

Guest Posting

Guest posting or blogging is an act of posting content on someone else's website. Guest blogging can help you get quality backlinks, excellent brand exposure, and increased traffic.

While doing that, you can also increase traffic on your website by providing a link to relevant content from your website on the guest post. Moreover, you will get a chance to connect with more brands of your niche and also to promote your brand on their websites.

2.    Email Marketing

Now, it is not sufficient to send out emails to everyone all at once, you have to give a personalized touch to each individual. By doing this, you cater to the needs of individuals and encourage them to pay a visit to your website.

Here are some of the email marketing tactics which you can use for marketing your business online:

Create Email Lists

You cannot send out emails without having the email address of the recipient. You can get the email address with the help of a lead magnet. 

A lead magnet is a technique used by marketers to promote their offers to potential customers in exchange for their email address or other contact information. Moreover, you can ask for their email in exchange for a free download from your website. It will help budding marketers to create an email list.

Segmentation Of Email List

Now that you have gathered the email lists of your target audience, it is time to segment them to create and send your customers more personalized emails.

Your goal should be to build brand awareness and develop the lead into a sale.

Split Testing Emails

Split testing or A/B Testing is done when you have your email list segmented, and you want to test where your target audience responds best. You can run split or A/B testing on:

·        Content

·        Subject Line

·        Design elements including layout, color, or length

·        The first sentence of the email

Sending Automated Emails

This technique will save your time from creating and sending emails to your prospective customers. Your email marketing software can create a pre-made automated sequence that will send emails automatically to the customers.

You can even send different emails to the different subscribers based on the interactions using website visits, link clicks, etc. on autopilot mode.

3.    Search Engine Optimization (SEO)

With search engine optimization, you can increase the visibility of your website on the search engine. Through this, there will be more traffic on your website from the people searching for the services that you offer. 

Here are some of the SEO concepts you can apply to your content and website to increase the number of visitors.

Keyword Research

Keyword research helps you to target those keywords that rank higher in the search engine. You can do thorough keyword research through online tools to know which keyword is most used by your competitor and relevant to your brand. 

Off-Page SEO

Off-page SEO improves the quality of your website through link building, promoting content through social media, and other tactics that take place outside your website.

It will improve your search engine ranking and user impression of a website’s trustworthiness and popularity.

On-Page SEO

On-page SEO refers to optimizing separate webpages of your website to rank higher and get more traffic in the search engines. On-page SEO includes both the HTML code of the particular page and the content that is to be optimized.

4.    Social Media Marketing

As the popularity of social media is on the rise, a social media marketing strategy is a great way to create and maintain your internet presence.

The content of your social media plays a huge role here; the more relevant is the content to your audience, the more customers will connect with you. With social media marketing, you have a high probability of gaining brand authority and reputation.

For that, you can follow some of the social media tactics below to make your presence visible online:

Choosing The Right Platform

Before you jump onto any social media platform, you should do extensive research on which platform will best suit your business requirements. 

Every other platform has a specific audience and content; for instance, LinkedIn is for professionals and job seekers. You cannot post personal information there. Moreover, the audience on Pinterest is mostly female, so you should not advertise there if you want to target the male audience.

So, make sure you choose the right marketing channel as per your target audience.

Connecting With Your Customers

Social media platforms are a great way to connect with your customers. When your customers comment or post their queries on your post, it is your time to answer them and build a long-lasting relationship. By doing this, you are creating a positive image of your brand on the customer’s mind.

5.    Conversion Rate Optimization

Marketing is all about conversion, converting the visitors into potential customers. Conversion Rate Optimization (CRO) is a process of convert the percentage of visitors into customers by fulfilling an action on your webpage, such as filling out a form or subscribing to the newsletter. 

CRO tracks how the customers surf through your website, the actions they take and why they did not complete a certain action.

CRO can be a combination of copywriting and UI/UX, user interface/user experience. With copywriting, you can easily deliver your message, while with the design elements of UI/UX, your visitor can complete the task and convert it.

Here you can find some strategies for conversion rate optimizations.

Web-design

If you want people to visit your site, then the whole view and the design should be user-friendly. Nowadays, people mostly use mobile phones to search on the internet; the user should be able to navigate through your website.

Apart from the layout, make sure that you provide all the important information, including contact, reviews, testimonials, so that the customers don't have to make much effort to look for this information on your website.

Call To Action

Call To Action is a really important step to inform the reader about the opportunity they have and why they should take this. Many websites include a call to action techniques to tempt the customers and encourage them to make use of their services.

Optimize Your Headline

Whenever you are optimizing your website for organic search, display advertisement, or pay-per-click advertising, Headlines are the ones that readers look at when they are searching for some information. Optimizing a headline can result in a boost in readership and overall metrics of your website. 

6.    Influencer Marketing

You give more credibility to a product when it is recommended to you by a friend. Why so? That is because you trust your friend. The same goes for influencer marketing.

The influencer has built up a great online community where the customers trust their sources. More than 71 percent of people are likely to purchase the recommendations by social media influencers. You can find that one influencer who target your potential buyer and ask them to promote your product on their platform.

7.    Forum Marketing

Forum Marketing is an effective internet marketing strategy that can increase the ROI on your website. Forums users are usually proficient in their field, particularly technology and are open to purchasing products online.

When you participate in the forum, you stand a chance to impress influential customers with your brand and marketing techniques. Moreover, you can find some of the forums with expert bloggers and influencers covering the topics that are relevant to you. 

8.    Paid Advertising

Marketing is not always free, for some, you have to pay. Paid Advertising is when you pay some third-party for ad space that they own to advertise your brand or content. The price is settled by a bidding process between the ad space owner and the business marketers.

Some of the most common advertising platforms are Facebook and Google Adwords. With paid advertising, you can enjoy an immediate return.

Let us look at some of the paid advertising platforms:

YouTube Advertising

Marketers advertise on YouTube because it draws about 2 billion users that log in to the platform every month. 

No doubt, YouTube can reach a larger audience across the world. You can place your ad as a skippable ad, non-skippable in-stream ads, non-video banner ads, and video discovery ads.

LinkedIn Advertising

LinkedIn is another digital advertising platform that is working efficiently for marketers and B2B companies. If you want to target the professional audience and promote your brand awareness, LinkedIn is the best place for you to advertise. 

Facebook Advertising

Facebook advertising is among the well-known and effective form of advertising. With Facebook’s micro-targeting feature, you can find your target audience. That means that your message will only be visible to those people who are searching for those products and are most likely to purchase it.

Google Adwords

Google Adwords is pay-per-click advertising where you have to pay whenever someone clicks on your advertisement. Adwords are an extremely powerful source to drive traffic to your landing page or website. 

9. Analyze Your Website

Now that you have been into the paid advertising as well, you should know about marketing analytics. The data will inform you of where the traffic is coming and how well the traffic is converting into sales.

Many marketing platforms allow you to track and analyze the metric in real-time. Apart from that, you can make use of the Google Analytics tool that can analyze the traffic from various sources. However, Facebook, Pinterest, and Instagram have their analytical tools to show the success of your Internet marketing campaigns.

10.Get Your Business Surface In News Stories And Articles

Your new business must come up with news headlines and articles for the popularity of your brand. When you work with public relations professionals, they can report your name in the articles related to your brand and products. With this technique, your business will attract new and potential customers.

Another tactic that you can follow:

Writing Online Press Releases

When you write an online press release, you are putting your information out in public. Your name will be mentioned in a blog or online media sources. Hence, many customers and other companies will approach you first before you try to contact them.

Overall Internet Marketing Approach

These are a lot of strategies to take at the same time and understand everything about them. However, with the right approach and plan, you will find these strategies are more accessible than the other. 

To make a plan, you should begin by building a marketing funnel. A marketing funnel will attract new people to your site and convert them into customers. A funnel will have 4 stages, including Awareness, Interest, Desire, and Action.

To make it work, first, you need to attract people by creating brand awareness by SEO, and then, with the help of conversion rate optimization and email marketing, you can convert those people into leads. Then finally, using paid ads, you convert those leads into customers.

Final Thoughts

The strategies may seem confusing and challenging at first, but they are very effective when it comes to taking your business online. Without them, it would not be possible for your new business to reach your desired audience. If you work through all these strategies correctly, your business will surely get the most traffic in no time. 

That is the best quality of internet marketing, which is lacking in offline marketing, the ability to reach millions of people. You can find your target audience, and they will come to buy your product from all around the world. Therefore, market your business online and see how far you can reach.