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7 Ways To Design High Converting Landing Pages
Are you looking for ways to increase revenues? How about using your webpage for the same? Believe it or not, you can make big bucks through your online platform, all from the comfort of your home. In this article, you can discover 7 bizarre ways to get high converting landing pages.
All you need is a structured landing page, a few engaging mails, and a rigorous call to action. To convert them into loyal customers, you need to provide your visitors with exactly what they are looking for.
Though it is not rocket science, it takes more than a simple webpage to achieve this. It requires you to cross the barriers of designing into something more captivating. Because let’s face it, if your page is not attractive enough, users will only stay there for 10 seconds or less!
So, how to solve this dilemma? Here is a comprehensive guide to getting high converting landing pages. Let’s start by getting a profound insight into what is a landing page.
What Is A Landing Page?
You must have spent hundreds of bucks on graphics and other designs on your page. Only to attract prospective customers to your brand. However, if you do not follow the correct technique for the same, you are simply wasting your time.
First of all, you need to understand what a landing page is? It is a webpage that you create with the intention to convert your users into customers. You must be thinking that the entire website is for that very purpose. You may be a little wrong here.
While other pages may be found through social channels or word of mouth, it is not so with a landing page. When a person finds your page through organic ways, that is what makes it a landing page.
It often includes the use of keywords and other search engine optimization tools to increase the reach of your page. If it can bag a high rank on search engines, people are likely to click on it organically.
You must know that you can transform the existing pages of your website, such as the homepage, into a landing one. Alternatively, you can build one for a specific event or promotion. However, creating a separate landing page is undeniably the wisest choice. It allows you to divert the focus on conversion only!
All high converting landing pages require is a few essential factors that you will discover as you read on. However, they must fulfill the prime purpose—converting, along with providing an absolutely positive experience to the user.
Types of Landing Pages
Despite certain essential requirements, you are not limited while creating high converting landing pages. Here are a few options that you can avail of.
- Text-based Landing Pages: The most widely used type is the text-only lading page. Most often, marketers choose to use more typed content on their pages, along with a few graphics and images. They like to keep it simple and focused on the topic without diverting the viewer’s attention.
Thus, they do not even use videos on their page. Though it comprises of a limited visual section, the main advantage that a text-based page offers is speed. Due to fewer images and graphics and no videos at all, the loading speed of the page gets notably fast.
The rocket-like speed is one of the prime influencing factors of bagging a good search engine rank. Additionally, the user experience will also be enhanced.
- Video-based Landing Pages: According to HubSpot, 87% of marketing professionals are using YouTube to promote their brand. Do you see the difference video marketing can make? Additionally, if you add a video to your landing page, your conversion rates can increase by a whopping 80%!
Videos are one of the most-effective and result-oriented ways to convey your message to viewers. It’s not mere visuals but a package of emotions, information, and engaging content. Though nothing can beat a video clip, you must note that it must not be too long.
If your video is longer than required (1-1.5 mins), it can get boring. As a result, you can lose leads and also deviate from your point of focus. Make sure that your video is short, crisp, and to the point! Do not forget to insert a CTA button alongside!
Why Do You Need A Landing Page?
You must be wondering, why a landing page when you can do all this with a regular webpage? Well, you can’t. High converting landing pages can help you tap those sections of the audience that the other webpages cannot! Here’s why you need a landing page.
Upbeat First Impression
As soon as users land on your page, they automatically analyze it within seconds. With digital competition at the peak, websites are bound to face page bounces if they are not attractive enough. You need to create a webpage that captures the viewer’s interest within 3 seconds! Yes, that’s the only time you have.
Simply speaking, the first impression can make a huge difference. So, what are you going to do to deliver an upbeat first impression to your viewers? Make a landing page that is simple yet captivating that would compel a viewer to go ahead and scroll through!
After all, it’s the face of your brand. Make it worth looking at!
A Constructive Relationship
Believe it or not, an appealing page can instill a relationship of trust between your brand and your viewer. Visuals like images, videos, and other graphics can induce a sense of emotion in the user. Yes, pictures speak, and that’s exactly how you should portray your images.
It can instantly capture a user’s interest. You may choose to share images of your work, loyal customers, team, or a precise definition of your brand. While making this choice, keep in mind that emotions bag the real deal.
So, stay true, and bang it up!
Amplify Conversion Rates
The main purpose of your landing page is, well, acquiring leads. You may think that you can get leads from your website, articles, and blogs. However, the best way to get leads is through a gripping landing page.
When the sole purpose is compelling a user to go ahead and act, there is no space for failure. A landing page delivers a clear message along with a call-to-action button. The most effective way for this is reducing distractions by providing the only option of getting the work done.
Introduce a New Product/Service
Yes, multitasking works, but not when you are trying to gain customers. A landing page allows you to accumulate focus on the promotion or introduction of one product or service. It brings the specific goal under the spotlight, thus, boosting its performance.
That is not all. In this way, you can also keep track of the progress of that very event. Through analytics and reports, you can get an insight into views, conversion rates, bounce rates, and others. Thus, you can make any required changes to improve performance.
Meet Customer Tastes
Do you know exactly what your customer is in for? Do your viewers like more graphics and visuals or write-ups and details? The answer also depends on the type of content you are providing.
While a video can cover both—essential benefits as well as user-attraction, a text-based page may not be able to do so. However, some viewers do not prefer to spend time watching videos. Instead, they just scan the page through headings and highlighted text.
Along with this, you also need to consider the length of your copy. Make sure it Is not too long. Users tend to skip through a long page or even a long video. While you may not be able to make your homepage a short one, you can do so with a landing page!
Enhance the End Game
Carrying on with the previous point, high converting landing pages help you level-up your conversion game. While other pages may be informative, they are not compelling enough for your user to call for action.
A converting landing page gives more reasons to your viewers to go down the trail from scrolling to acting (buying/subscribing). It is an effective portal or gateway for users to move from temporary to permanent.
Now that you have comprehensive know-how about landing pages let's get to the most exciting part. Here are 7 ways to get high, converting landing pages.
7 Ways to Get High Converting Landing Pages
Before getting to the useful conversion techniques, the very first thing you need to decide is the objective. What is the intention of your page? Are you looking for bagging new subscribers, or you just want a list of emails? Do you want to introduce a new product or an addition to the current service?
So, here’s the process you must follow to create a high converting landing page.
Step 1: Set the goal or objective of your landing page.
Step 2: Consider the message that you need to convey to your target audience.
Step 3: Conduct a rigorous keyword search.
Step 4: List the elements you need in the design of your landing page.
Step 5: Get to designing.
Your job is not done yet. While curating the perfect landing page that can give maximum conversion rates, you must take a few points into consideration.
1. Catchy Headline
The headline is the biggest game-changer of your landing page. It is the first thing that your viewers are going to see as soon as they land on your page. The responsibility of grabbing the attention of your users lies on the shoulders of your headline.
A catchy headline will not only compel your users to stay and scroll through but also deliver your message. If it is informative, you will not need to put much effort into the content or other elements.
Thus, you need to make sure that the headline of your page is engrossing, explanatory, and crisp. It is better to make it around ten words long.
2. Thrilling Subheading
While the headline can bring a visitor to your page, the sub-headlines will make them stay and scroll through. Especially in today’s world, where no one wants to read long excerpts, highlights and sub-heads must deliver your message.
It should be persuasive and thrilling, telling the reader that the inner content is useful too. Apart from that, it must be related to the main heading and support its idea. Moreover, subheadings help to give a definite structure to your page.
It divides the copy into various sections, making it easy for the user to get hold of the main concept.
3. Attractive Visual Content
Images and videos are self-explanatory. Instead, they explain way more than a text can. Most importantly, visuals are essential as they are easier to process and have a higher impact on a person.
Images and videos are downright the best choices for conveying your intention to your audience. However, you need to keep a few thongs in mind while planting your image and/or video.
The image should be large and bright, while the video should be short and easy to understand. Additionally, both the graphics should be clear, high-quality, and relevant to your product or service.
Along with the headline, it is most likely the first thing that your viewers will see. So, it better be worth noticing!
4. Testimonials and Reviews
You know your product is good, and so do your previous customers, but what about the new audience? Posting testimonials or reviews of your past work will help you earn credibility. It will incorporate a sense of trust for your brand in your viewers.
These are real reviews of people and can greatly help boost your sales and earn more leads. Reviews have an influencing strength that is better than any other marketing tactic. It is so because viewers can connect with other people who are at the receiving end of your product.
Thus, if you have the results, why not showcase them and build a sense of confidence in your audience. They will reflect the positive user experience that your product offers its customers.
5. Highlight Core Efficiencies
As mentioned earlier, users do not read large texts and excerpts anymore. They mostly scan the pages through subheadings and other highlighted text. So, if you want your readers to like your product, you will need them to know its benefits and efficiencies.
The best way to make your users learn about how your product can benefit them, highlight these points. You can do this by entering bullet points and colored or bolded text.
6. Emotion
You may be thinking that this part is already covered by images and videos, isn't it? However, this is something else. Everyone is troubled or in pain due to something or the other. Additionally, people are always looking for ways to find pleasure or entertainment to ease their stress.
That is what you need to hold on to. You can talk about a pain or loss that people go through, along with how your product can help with it. Alternatively, you can make your viewers realize what they are missing. Targeting the fear of missing out (FOMO) is a full-proof strategy.
Similarly, you can incorporate the feeling of pleasure in your content. Talk about how your product or service can kindle a sense of joy in your users.
7. CTA Button
Last but most important for getting leads is a CTA button. It must be simple to understand and fall in the visible area. Even if you set everything right by miss on this very point, your entire effort may go in vain. Yes, that is how much importance does the call-to-action button hold.
Whether you want your viewers to subscribe or enter their email, you need to mention a CTA. Moreover, you can also use it for directing them to your homepage, product page, or other such locations.
Your viewers landed on your page and came this far. Now it is your duty to direct them towards action!
Other Factors to Consider
Here are a few other factors that you need to consider while designing a high converting landing page.
• Seamless and user-friendly navigation of the page
• A well-structured page with legible fonts
• Create awareness by getting attention and building interest
• Instill a desire in your viewers and compel them to call for action
Final Words
As you may have learned throughout the article, building a high converting landing page holds utmost significance. It will not only pull users towards your brand but also make them stay and act towards your brand.
In this article, you have read about the various ways through which you can create a result-oriented landing page. However, you must be aware of a few facts.
• Each landing page is unique in terms of the action it prompts the users to take.
• Despite the variations in purpose, a few basic rules apply to all proficient landing pages.
That said, you can proudly say you are ready to design a bang-on landing page for your product or service.
So, what are you waiting for? Go and create one of the most mesmeric landing pages!
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