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SEO For Family Lawyers
Marketing a family law firm could come across as a tough challenge when compared to other fields. A family lawyer is missing out on many clients if their website doesn't rank high in the Google Search Engine results.
Like all other businesses and firms, a family law firm also needs a prominent presence in the online world to increase their client base and reputation.
Let us know more about the different factors in understanding SEO for family lawyers
How is SEO Effective for Family Law Firms?
Search Engine Optimization is the practice of increasing your website's online visibility via search engines. Several law firms have witnessed massive success after using some SEO tactics. So, SEO, by far, is one of the most reliable marketing strategies.
SEO ensures that your family law firm's website is accessible to Google so that it can optimally index the site.
Clients might not trust those family lawyers who have paid to secure the top position in the divorce attorney listing. This means that people want to seek lawyers who rank organically on search engines.
SEO also maximizes your website’s authority or trustworthiness by earning links to the website. Getting backlinks from other reputable websites form a critical part of family law firm SEO.
The SEO practices for family law firms are quite different from other firms because family and divorce matters are extremely personal. Besides your content, being search engine optimized should be able to make your potential clients trust you.
SEO is a very common tactic utilized in family law firm marketing.
What are the Best SEO Practices Every Family Law Firm Needs?
Internet marketing for your family law firm could gain you a lot more clients. However, it is an aggressive field that requires you to make the right decisions. Keep reading to know more about the necessary SEO tactics for a family law firm!
- Picking the Right Law Firm SEO Keywords
Keywords form the base of SEO, so picking the right keywords is extremely important. Your homepage should be optimized for various family law firm keywords. Studies indicate that around 88% of family law firms in the top 10 positions rank their home pages.
Your family law firm website's home page should have keywords like a family lawyer, custody lawyer, divorce, child custody, and so on. Keep in mind that the homepage attracts a lot of backlinks and referring domains. So, the homepage has the highest potential to rank because it contains a lot of links.
- Content is the Key
Blogging is a key aspect when it comes to attracting traffic to your website. The law firm websites that had an active blog received around 3000 search visitors per month. On the other hand, the sites that didn’t have a blog received approximately 182 search visits per month.
You must create content that is in line with what your clients are searching for. This way, clients are much more likely to trust your website. Make sure that your website answers the common questions about family law that a client might search for.
For example, topics like divorce, child custody, property division, child support, and so on could be included in your site.
- Generating Backlinks
Backlinks and referring domains are extremely important to build your law firm website’s trust and authority. Every backlink you receive from another site is a vote of confidence for yours. The search engine algorithms will recognize a website's backlinks as a tool to judge a site’s quality and adjust its ranking accordingly.
Note:
A single link to your family law website from a site that ranks high on Google is of more value than hundreds or even thousands of links from low-ranking sites might be interpreted to be low-quality links by Google.
- Stay Active on Social Media
Social Media will not directly affect your SEO status, but it will help garner traffic to your website. Social networking sites such as Twitter and Facebook play a major role in finding a family lawyer (as per a survey conducted by FindLaw and Thomson Reuters).
- Endnotes
By now, it must be clear to you how important SEO is for family lawyers. Family law SEO is undoubtedly a very competitive field. The reason being there are too many divorce attorneys practicing in the country.
Family law covers several life-changing legal issues like child support, financial disputes, emotional issues, and so on. So, choosing a family lawyer is not something that people take very lightly.
SEO forms an unavoidable part of digital marketing, so you need to know how to use it properly. Divorce and child custody cases run for a much longer tenure than other legal issues.
This reason makes SEO for family lawyers different from that of other fields. However, with the right SEO strategies, focused content, and targeted keywords, you can easily get a high rank for your family law firm website.
Law Firm Looking For SEO Help? Contact Us For Help Today.
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