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Learn Why Search Engine Optimization is needed for Insurance Company
When a company is born, so is the website. There are number of companies emerging out there with new strategies. All these businesses are competing against each other directly or indirectly to rank high in SEO.
Regarding this, it can be a challenge to attract new customers for a new insurance company. More than 70% of people search online for insurance companies before buying from one. SEO can help your insurance company win against all competitors and earn more customers. Keep reading to find out how!
Why do Insurance Companies need SEO services
SEO for insurance companies can be very helpful, indeed. It can identify potential customers and also provide information about their buying needs.
Insurance companies would work locally through newspaper ads 20 years back from today. The scenario has changed drastically today. They face heavy competition due to one reason alone: Everyone looks things up online.
If your company isn't on the first page of search results, then the chances are that most people won't even look at the website. Google has replaced the newspaper ads and door-to-door salespeople.
If you look up online, then you will find that every insurance agency has its website. So, in a marketplace consisting of so many insurance companies and websites, it becomes hard to be seen.
This is where SEO comes in. Insurance companies, like all other businesses, need SEO to increase their website visibility and website traffic.
What are the top SEO strategies for Insurance Companies
If you want to build an SEO optimized insurance website, you need to take care of many factors. Let's look at some of them below:
Keyword Research
Comprehensive keyword research is needed to optimize your insurance website in terms of SEO. High-end tools are used to detect the most commonly searched words and phrases by the target audience.
Several keyword combinations for the insurance company website's SEO are applied for the website’s optimization. This is done to ensure that your insurance website appears at the top of the search results whenever someone searches with related keywords.
Site Auditing
SEO auditing is one of the most important steps involved in determining how to improve your website.
The site audit will collect all the issues with your website that need to be optimized. Such insights are needed to build an SEO strategy to resolve the issues.
There are many types of SEO auditing services that are listed below:
- Content SEO audit
- Technical SEO audit
- On-page and Off-Page SEO audit
- Code and Architecture Review
Competitor Analysis
Insurance is a highly competitive market, and it is tough to reach the top position. So, you need to keep track of your competitor's rankings, SEO scores, and more.
Several tools are used to find out all the high-ranking keywords used by competitors. Then, such keywords can be incorporated into your page to generate better traffic.
This is a meticulous process and needs a lot of strategies. You also need to figure out all the areas that they lack. Then, make sure that your website is better in those areas.
You also need to keep track of all the content they publish, their strategies, ads, and so on. In short, a competitor's SEO analysis is a very comprehensive task.
Website Content
People won’t trust your insurance company enough if you can’t solve all of their insurance-related doubts. Make sure that your website has answers to all the questions they might search for before looking for an insurance company.
It is extremely important to curate high-quality content for your website. It is equally important to optimize it and add the high-ranking related keywords in it.
Make sure to make your content is informative so that your potential customers trust it. The more traffic your website gets, the more Google trusts you, and the higher you rank.
Backlinks
Backlinks are the most important part of your website. If a website of high authority links to your website, Google thinks that your website is also equally trustworthy. This way, Google algorithms push your website higher in the search result list.
You can generate backlinks through guest posts, infographics, and more. This is a systematic procedure and requires time.
Links are one of the primary aspects that make your website rank. It is essential to add to your SEO campaign. To Google algorithms, the scenario is like more people linking to your site means more vote of confidence for your site.
Quality of backlinks matter as well. One link from a high authority website is of much more value than 100 links from low-authority websites.
Make sure that your backlinks are from other insurance-related websites, articles, and blogs only. Links from a different niche might lead to your site being penalized.
Final Thoughts
SEO helps your insurance website achieve better visibility on the internet. An online authority and presence are of much importance for any company. Customers won't trust your site unless it ranks well in search engine results.
In addition to that, SEO also helps you receive better leads, more customers, and traffic. Hence, people know more about you and buy from you more.
Lastly, SEO makes the customer trust your insurance company so that they return to your website and recommend it to others as well.
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