Search Engine Optimization

If you are a business in any Ontario city such as Toronto, Barrie, Mississauga and are looking for an online solution to help you grow then SEO might be best for you. Leads and Designs is a Toronto based digital marketing agency that can help you with high end professional search engine optimization with your website and your local Google My Business profile.


  • What is SEO ?

    SEO, also known as search engine optimization, is the practice of consistent optimization work on and off your website to achieve a high ranking or more visibility on major search engines for the services or products you offer in your local area.

  • How long does SEO take to see results?

    SEO requires regular ongoing updates to your website. The results will vary for all businesses. Your competition in your local area plays a big part in how long things will take using SEO work. Some business owners see results after 60 days, while for others, it can take six months to a year. It would help if you looked at SEO as an investment for the future of your business. You may not see results right away and feel you are throwing money out the door, but once the results come in, you will make that investment back. 

  • How much does SEO cost ?

    There is no set price for SEO management. In most situations, an SEO company or consultant will charge for the amount of work to be done. The higher a business is willing to pay for SEO management, the more work will be done each month on the business website, which will result in faster success for the optimization of the site. Typically SEO prices for a small business will start at $1000.00 to upwards of $4,000 a month and beyond.

  • What does White Hat SEO mean ?

    You may have heard two different terms relating to SEO techniques. One of those terms may have been white-hat. This known term meaning is used about the ethical optimization of a website, where no shortcuts are taken that try to trick the search engines into gaining fast results that do not last and can lead to search engine suspension. If you are looking to build a strong and lasting ranking on the major search engines such as Google, it is highly advised that you partner with a Digital Marketing Company that does not break any of the search engine rules or policies. 

  • Is SEO dead ?

    Search engines are continually updating the ways they rank websites. Is search optimization dead, you ask? No, it is not, but the way algorithms search for information do change, and the old way of ranking a website may not work today. It would help if you had an SEO agency or expert in Toronto that is up to date on the changes Google and other search engines make and what they are looking for within a website.

  • Is SEO only organic traffic ?

    Yes, search engine optimization will bring you in natural organic traffic in your geographical area. Paid ads, also known as SEM, is a pay per click model, which is also a popular means of internet advertising.

  • Is it easy to do SEO & can I do it myself ?

    If you are willing to put in the time to educate yourself on all the different aspects of SEO then yes, of course, you can do it, but please keep in mind that search engine optimization is extremely time-consuming and will have no end. In most cases, a business owner will not have the time or be what they call "marketing savvy" to bring their SEO plan to success. The majority of business owners will turn to a Toronto SEO company or a Digital Media Agency and contract the workout.

  • What is Black Hat SEO ?

    Plain & simple, black hat SEO is an optimization practice that does not follow search engine guidelines. These practices are used to obtain a higher search result in a faster period compared to white hat SEO. If you are looking to get your website banned from Googe and other search engines, then black hat techniques can do this for you. It is highly advised that you make sure your Digital Marketing Company is not using black hat methods.

On-Page SEO 

When you hear the term on-page SEO, you may wonder what this entails. This practice optimizes individual pages within your website in to gain more relevant traffic for each page.
On-Page refers to both content and the source code of each page.

 Off-Page SEO 

Off-page SEO consists of actions taken outside of your business website that will impact its organic ranking. Our job is to improve your Toronto business rankings factor through relevance, popularity, authority, and the trustworthiness of your website.

Backlink Building

Back-link building is one of the most important skills when trying to obtain a higher rank on Google with SEO management. Finding high-quality links that is rich in content and popular on Google is critical. This gives Google the impression that if this website is popular and includes you, you can also be trusted.  More about Back-links

Mobile Optimization

As you already know the majority of people will search for services in their local areas on a mobile device. In saying that you must make sure your website passes the mobile test with the major search engines. If Google or any other search engine detects that your website is not mobile-friendly this can only hurt your organic ranking. Learn more on mobile optimization

Keyword Research

What keywords do I need? How many keywords should I use? How many people search for my keywords? Are all questions a business owner faces when looking into SEO. 
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Internal Links

A home page may not always be the 1st page you want your potential client to land on. You may offer multiple services therefore it would be best if a person landed on a page he was interested in. Linking all your content internally will make your content structure more organized allowing Google's spiders to easily crawl through your site. Learn internal linking.

Have a SEO  Emergency?

Questions About Your Current SEO Situation or just looking for a free SEO report? Call Jamie SEO Consultant Now at 1-888-212-8925

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Article Submissions

A very important off-page SEO technique to use is called Article Submissions. As the title reads, this is where an article is written and published on 3rd party websites. The main purpose of Article Submission is to attract people to your website from other sources without incurring costs. Article Submissions

          Google Search Console

To run a successful SEO campaign you must use Google Search Console. This SEO tool from Google will give you all the metrics you need in seeing the healthy parts of your optimization as well as the parts that may need immediate attention.  Google Search Console

Content Writing

Google loves content. Not just any content but unique content. We can help you draft up what Google likes to find on websites. Information is what people go searching for on Google. They would like to become educated about the services or product they have interest in.  Content Writing

Google My Business

Google My Business is a highly trusted platform on Google. It is where an owner can list their business information. You can look at this as a local business directory as it shows the user the services or products you offer, location, website, phone number as well as previous customer experiences with the business known as Google reviews. Having a well optimized GMB profile will help with more organic traffic to your website.

Citation Building

The mention of your business name, location, phone number and websites on the major search engines that the search engine holds in high regards on their network.

Image Optimization

A picture can tell a thousand words. Well, Google wants it to tell a few words anyways. Google cannot scan a picture on a website and make out what it is but, there is a way to let Google know what that picture displays and this greatly helps your SEO efforts.

          Site Speed

A slow web loading time can cost conversions of business and high placement on search websites. With the latest development of the internet, the page of your website must get the attention of audiences right away. 
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