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Why You Can't Find Your Website
You Need More Website Exposure
For any website to show up on Google, one need to follow the basic parameters by working on the keywords. If your website is still not showing up even after typing the right keyword, then you need to know more about it.
With an increasing 1.8 billion websites on the internet, your website is bound to fall low in terms of SERPs or search-engine-optimized (SEO).
What are SERPs and SEO? If you want your website to be found on Google, you should get familiar with these terms. Read further to know about the frequently asked question, why can’t I find my website on Google.
Why are SERPs and SEO Ranks Important?
Search Engine Results Page appears as a result of a query on a search engine like Google. Why are some pages ranked higher than others? It is because those pages are search-engine friendly or optimized.
Over one-third of the total users do not scroll to the second page on Google. To bag a good SEO rank means to appear on top of the search query results. If you’re pondering over the question ‘Why I can’t find my website on Google?’ your answer may be one or more of the following.
9 Reasons Why You Can’t Find Your Website on Google
Your Keywords
In the world of search engines and results, keywords are superheroes. Not only in the text, but your keyword must also appear in your title tag, meta description, and subheadings. Once a user enters a query, engine bots crawl the web to find that entered keyword in webpages.
Have you already used the keywords well? Are those keywords correct? If you are using short, common keywords, your keyword search volume may be too high. Competitive keywords can be a big reason for your website to rank low.
Try to go for long-tail keywords like ‘white men’s basketball shorts’ instead of ‘basketball shorts.' Use tools like WSM Everywhere to fix your keywords.
Your Website is Penalized
Google may manually or algorithmically penalize a website if it doesn’t adhere to Google guidelines. A manual penalty is the one where a Google employee especially removes your website due to unauthorized acts. Whereas, the algorithmic penalty is done automatically by Google algorithms due to quality issues.
If Google finds that your website has backlinks from wrong/unauthorized sites, your website may be removed or penalized. Visit the Search Console to check for penalties.
Your Content is Not Relevant
Good quality content is downright significant for your website to bag a good rank. It must be well-optimized with keywords, relevant to the topic, and original. Google bots may not track your website if it has duplicate or low-quality content.
Your content should be able to answer all your audience's questions. Make sure to know your target audiences and create content around them.
Your Page is Not Socially Active
If your website is new, this may be a reason for its low SEO rank. Try to interact more with your viewers and gain their comments and feedback. One way to do this is to link your website with your social media accounts. You can easily promote your website on your Instagram, Facebook, and Twitter accounts.
A high interaction rate will tell Google that your content is useful, improving your SEO rank.
Your Website is Not Indexed
This is a very common technical issue that may have unknowingly occurred. While coding, if your Robots.txt was set to ‘Disallow: /,’ or your meta tag is set to ‘noindex,’ Google is blocked from your website. You may seek help from a coding expert if you cannot figure out the issue yourself.
If you made your website on WordPress, your search engine visibility is disabled by default. Go to WordPress settings to fix this problem.
Your Website Domain is Confusing
If your website has more than one URL, Google will be confused about which of them is valid. Be it www, HTTPS www, non-www, HTTPS non-www, your pages should redirect to the same site. If not, the search engine will consider it duplicate content, which is not healthy for your site.
You can use Ahrefs to check for any duplicate content on your website. Alternatively, you can canonicalize your URLs. It can be done through the HTTP headers, 301 redirects, or HTML tags.
Your Website Lacks Backlinks
Getting links from high-quality pages is vital for your page to bag a high SEO rank. Google considers the number of backlinks
from reputed sides an important algorithmic ranking factor.
If you have very few backlinks, Google may not prioritize your webpage. Click here to check the number of backlinks. You may also use Google Console or Ahrefs for the same.
Note: Google ranks individual webpages and not the whole website.
Your Website is Not User-Friendly
If your users do not have a good experience on your website, they will likely hit 'back' within seconds. It can lead to low watch-time, high bounce rates, and overall poor user experience. Apart from irrelevant content, it may happen due to low page speed, unorganized webpage, or un-optimized menu.
Google wants to deliver a top-quality experience to its users. If your website cannot provide a positive experience, it will get a poor rank in the Google search results. You can use tools like Google Analytics or Google Search Console to check your page speed.
You Have a New Website
Google may take a certain amount of time to process and recognize your website. If you have launched your website just a few days back, likely, this search engine hasn't found it yet. Moreover, if your website is new, other factors such as the number of backlinks, social responses, etc. would also be less.
Final Thoughts
In this digital age, we use Google to search the smallest of our problems to serious global issues. It is a highly crowded platform, with over 3.5 billion searches every day. This is why Google has set up high-level algorithms for its robots to search and find its users' most relevant content.
You need to work on your website to make it stand out among others. Checking all the technical details related to coding is one of the top-most significant factors for you to fix your website visibility. Apart from that, website optimization has become highly necessary for Google algorithms to rank a website.
You may use the multiple tools available on the Internet to improve your website’s functionality. In the end, do not forget, Content is King!
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