What Are The SEO Prices For Your Business?
Whether you are a new start-up and a small business or a full-fledged running corporation, SEO is a necessity for all. It is safe to say that in this highly competitive digital market, your company can not do without SEO.
The fundamental nature of SEO to businesses, whether big or small is to generate higher ranking and more traffic. This is what makes the SEO company prices so tricky as there is no one optimization fit for all business models.
The question then arises, what should you do if you are new to the world of digital and internet marketing? If you want to dabble in the growing eCommerce market, it is unlikely you can progress further with fully optimizing your sites and pages.
Why Is SEO Important?
If you are wondering how the websites that pop up on the first page of the search results are picked by Google, then the short answer is SEO. Search Engine Optimization is the process by which the sites are optimized to their full potential so that they can get more traffic and hence higher revenue.
Traffic
How does one get more traffic for their site? Well, simply by ranking first on the SERPs. If not first, then amongst the ones that are on the first page. It is well known that most people don't bother to go to the second page of the search results- instead, they just type in a different query. You might often do this yourself.
Higher Ranking
It is estimated that around 75% of people don't look past the first page of the results.
So the majority of the traffic goes to the sites that are on the first page. The first website on the first page automatically gets the best traffic and has the highest click-through rate.
Since high traffic is associated with more leads and revenue, it is no surprise more, and more businesses are investing in SEO. This is why you will see that SEO services are priced accordingly and don't come cheap.
Increased Brand Value and Revenue
For big businesses, especially as their sites often contain hundreds of pages and a lot of content, SEO becomes mandatory. Not only will such businesses need to always stay at the top of their competitors but also have their sites optimized and updated to avoid losing brand awareness.
Having a Search Engine Optimized site will not only increase your brand value and awareness but also ensure that you rank high. That is why SEO services are the ones with the highest Return of Investment rate, and investing in SEO can prove to be the best thing you do for your business.
Where To Get SEO Services From?
Since SEO services are so in demand, finding and choosing a plan for your business isn't tough. The difficulty arises when you have to choose between getting your SEO strategies from companies to choosing a freelance expert.
Both of them provide different perks and prices. The SEO company prices tend to be higher, and a lot of times you will see SEO freelancers and experts charging you considerably less. Less, though, doesn't automatically mean better.
SEO Freelancers
You could find a well-established SEO strategist that may solve all your optimization problems. Or you could also get unlucky and get saddled with a bluffer. They are good for small businesses and start-ups as they charge. It also becomes easier to plan the SEO budget around their fee and decide the plan best suited for your business. Many SEO experts offer hourly rates for their services which can sometimes be inconvenient as SEO is a slow-building process.
They also sometimes are more concerned with filling up hours than providing quality work, something you should be very cautious about. Some companies that offer hourly rates have the same issues, and may not provide their best services if they become too focused on filling the hourly meters.
SEO Companies
Most big companies and corporations go with SEO companies to fully optimize their sites. This is because SEO company prices are more suitable for big businesses as they require a lot more management. Sometimes, one lone freelancer may not be enough, especially if you want to get into E-commerce SEO that isn't just local.
SEO company prices differ based on the locality as well, and well-established companies Like AHREfs, SEMrush, etc. are equipped with resources to give your brand awareness internationally as well.
The services and packages the SEO companies offer have variations depending on the time and quality of the SEO techniques required.
Most commonly, most SEO company prices differ based on Hourly rates, Monthly Rates, or Per Project rates. Further companies may also provide basic, standard, high, and premium types of SEO services depending on the techniques and the strategies desired.
What SEO Companies Offer
Most of the SEO companies offer basic on-site optimization and ranking boost even for the smallest of their packages. Here is a list of the common services provided by SEO companies.
● Link Building tools
● Extensive Keyword Researching
● Optimization of Keywords
● Boosting of ranking on the SERPs
● Drive more traffic to your site
● Increase Brand Awareness and Value
● Perform Analysis of the competition and the competitors
● Keep track of your site's ranking
● SEO Auditing
● Maintain SEO Health of your site
● Organic Backlinking
● Optimize the content of your site
● Increase the mobile-friendliness of your site
● Decrease the load time
● Social Media Optimisation
● Content Marketing
● Internet Marketing services
● Improving Brand Reach and Brand Authority
Many SEO companies provide services and strategies for more than mentioned, but most of the popularly used packages mainly contain such services.
There is always an option to customize the options and services to your needs as every site is different. The SEO strategies have to be fine-tuned according to your site as each site, its intent, and the level of optimization is vastly different from others.
SEO Company Prices Out There
As you know, SEO company prices differ based on the packages they offer. They are divided into services you pay for by the hour or by the month or by the project.
Some well-established SEO companies also offer annual proceed packages, but it is not as common.
SEO Company Prices On Per Hour Basis
Commonly, the prices for the hourly rates of SEO services by the companies are in the range of $80-$200. Most of them charge between $100-$150 per hour while freelance SEO strategists may charge less.
SEO company prices for hourly rates may seem manageable, but you have to keep in mind that White Hat SEO is a slow and steady process. If any company offers very low prices for very fast results, then beware- they are likely a scam.
Such companies price their services low but what they are offering aren't genuine SEO strategies. Instead, they use unethical Black Hat SEO tactics to drive instant and quick results to your page and higher traffic. You may notice an increase in the site growth for a while and an increase in revenue as well. That is only temporary, as, after a while, these tactics stop working, and if caught by Google, you could even be penalized. Some of the Black Hat SEO tactics include;
● Link Spamming
● Plagiarism of Content
● Keyword Stuffing
● Hiding and concealing texts
● Hiding links
● Cloaking
● Getting paid links
● No organic leads or link building
So going cheap for SEO services might not be the best idea. Think of SEO as an investment for your business and not as some tool you need to pay for. A good and properly optimized site will give you back more than you spend on SEO.
SEO Company Prices On Per Month Basis
Monthly SEO retainers are more suitable for companies that are looking to invest in long term SEO packages. These are mostly or big businesses that regularly need to stay up to date with the ever-evolving algorithms.
Since SEO tactics over the years have evolved and grown with the search engine algorithms, sites that did not update with it remain at a disadvantage. To avoid losing brand value and awareness, companies always need to be up to date with their content, ranking, and their optimizations
On average SEO company prices for monthly SEO service range between $500-$1,000. Many charges above $1000 as well if they offer top-notch SEO services.
SEO Company Prices On Per Project Basis
Long term SEO plans are most suitable for businesses that generate high enough income to keep up with the charges. For a lot of small businesses, per project prices might be the best bet.
On average, SEO company prices for each project range between $500-$1,000. Many are now charging more than $1,000 as well. The SEO company prices for projects also differ based on the services they provide.
Many equip the client with all the required tactics needed to ensure high rankings while some may not go the extra mile for you. You must choose the company where you see your vision and requirements being met.
Pros And Cons Of Various Rates
Each package by the SEO service providers has its own set of advantages and faults.
Pros Of The Hourly Rates
For the SEO company prices based on hourly rates, it becomes easier to plan and budget. Small companies most can benefit from this package as they would only need very basic optimization to be done.
They have a considerably low number of pages and content to be managed so the hourly rates package can be quite affordable. This package also provides more accountability and transparency for the owner as the time spent on optimization will be logged. That makes tracking the work and strategies the company employs to meet your goals and demands easier as well.
Ideal for you if you're on a limited budget as predicting and tracking the final cost of SEO plans and tactics becomes easier.
Cons of Hourly Rates
SEO is not an instant process. You have to have a lot of patience to see organic growth and results. It is a fairly slow process. The actual time to show results can even take months. Sometimes it even takes up to 18 months.
That can pose a big problem for small businesses and start-ups as they may not have the budget to pay for SEO services for that long. And hourly rates for such long periods become too high.
The SEO service provider may deliver an average quality of optimization while focusing more on filling up their hours. That could be very disadvantageous for the owners.
That is why this package is not very suitable for big businesses and eCommerce stores.
Pros of Monthly Rates
Monthly rates for the SEO companies are not limited by hours. They will dedicate their services to fulfilling your criteria and not be bound by the hours they need to fill. They will put in the extra hours required to complete your goals.
With the SEO company prices for their monthly services, you will always be supported by them and help you with your site. This will ensure good and consistent SEO health for your site and better rankings. They will keep a constant lookout on your traffic and keep track of your competitors and ensure growth on SERPs.
They are easy and manageable without the hassle of constantly checking upon them. You only have to pay monthly, and you can sit back and relax. Or focus on your own business instead of worrying about the Search Engine Optimization of your site.
Cons of Monthly Rates
One disadvantage of the monthly prices for the SEO packages from the company can be their high pricing. They sometimes add extra and redundant services to the package, which you are then forced to pay for even though those services do not benefit your site.
For businesses having to rely on monthly income themselves, this pricing package may become difficult to pay for. In the case of receiving lower monthly sales, it can be tough to pay for SEO services.
Pros of Per Project Prices
This is one price model that can bridge the gap between the hourly and the monthly rate price models. It is very advantageous to choose this model as all the services and strategies the SEO service provider will utilize will have to be mentioned.
You will be very aware of all the services and specifically what you will be paying for. The prices are also fixed beforehand to avoid any hassle later.
It also prevents the useless filling of hours or adding fluff services to boost package prices. As the amount is already decided upon, not extra additions to the price can be made later.
This makes it easy for the owners to allocate a budget for the SEO services they want to use. Smaller sites may not need to focus on full-blown optimization. This package, focusing on certain important aspects of SEO or specific services becomes easy.
The owner can demand that aspects like On-page SEO or Mobile-friendliness and optimization or the loading speed and its optimization etc. may be focused upon. You can specifically task the strategist to work on your rankings or traffic or link building and working on inbound and backlinks.
Cons of Per Project Prices
The one big disadvantage is that there is a considerable lack of flexibility in both the plan and the services opted for. If, say, you later decide to focus on another aspect of optimization for your site, due to the fixed nature you will not be able to change them later on.
Making changes is not very feasible or possible.
How To Decide On Your Perfect SEO Price Model
If you are wondering how much you should pay for the SEO services, the SEO company prices will largely depend on you. Yes, you and your website. You must take time to evaluate where your site is and how much optimization it lacks.
Small sites with 15-30 pages may not require a heavy SEO services package as managing a few pages is easier. The content will also be lesser, and optimization should not take long as well.
If you have an e-commerce store or plan to go national or international with your website, then you will have to pay more. SEO company prices also differ on other factors such as;
● Location
● Experience
● Industry
● Level of Service
● Quality and Quantity of the services required
● Activities
● Whether they are a company or a freelancer
Wrap Up
SEO company prices are largely dependent on what seizes your required from them. Whether you require an hourly plan, a monthly plan or a per-project plan will depend on how far you want to take your site and your budget.
So when choosing the best package for your business pages, it is important to fully plan and realize your own needs and goals.
That makes it easier for both you and the SEO service providers as well.
Looking for a fair SEO price? Contact Leads & Designs Today For Your Free SEO Quote.
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