Are you trying to make your career with online marketing? No matter if it’s through making your business from scratch or blogging, you know that the way you market your content is vital. You must be able to get people to your site as it helps you advertise your products and services. On top of that, it also helps you produce revenue. SEO is one of the best ways to achieve that.
You will find two types of search engine optimization: white hat and black hat. These two have a similar end goal; however, each is unique on strategies to get there.
You will find a typical misconception among website developers saying that all SEO is bad. That’s similar to cheating the systems or fooling users. Nevertheless, even the top brass at the search engine giant, Google, believes that there are two ways of SEO methods: black hat and white hat.
Black hat utilizes tricks, loopholes, and deception to enhance search engine page ranking. However, white hat SEO makes enhancements to web design and content to improve both user experience and page rank. Here’s a closer look to this two.
White Hat SEO Strategies
This is composed of content decisions or design decisions, which lie within search engine guidelines and rules. It helps website visitors find what they’re seeking for, and help them utilize your website with comfort. A good examples of these are the following:
• Ensuring that the readers who would wish to utilize your products or services can answer a call to action (CTA) effortlessly
• Ensuring that you offer a well-made, unique content for your readers
• Ensuring that your web pages load faster
• Ensuring that your website is well made and it’s simple to navigate
• Ensuring that the users who utilize common keywords can find your page. That is contrary to industry lingo or technical terms
• Ensuring that your website pages are accessible and crawl-able
Black Hat SEO Strategies
On the other hand, black hat SEO strategies often include deceiving a website visitor, rather than helping him. Black hat SEO strategies will take advantage of those site users who are not certain how to locate what they are searching for rather than attracting those readers who are interested in what they have to provide.
A good example of black hat SEO strategies are the following:
• Utilizing cloaking methods
• Adding invisible text to web pages
• Engaging in keyword stuffing and keyword repetition
• Making sneaky directs as well as doorway pages
Take note that black hat SEO strategies are bad for reasons. First, they are short-lived, and second, they do not offer website visitors the solutions or information they are seeking. Search engines are regularly evolving. With every change and enhancement, websites utilizing black hat SEO strategies are being fined.
Meanwhile, white hat SEO strategies won’t be penalized, as they are helping search engines to connect with online users with the right products and information they are seeking.
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