In the era of the Internet, everything in the world lies within our reach – a little beyond the LED screens on our laptops, phones, and tablets. We stand in a world which is on the pillars of the lightning-fast touch added by the Internet. It is of paramount importance to ascertain the strengthening of Internet resources to ensure the availability of best practices.
Search Engine Optimization (SEO) is one such practice to ensure visitors' premium quality to the webpages and increase the number of people clicking on the web page.
The ideal search engine’s flowchart for best results starts with crawlers picking out the most suitable options form the myriads of data available and creating an index. This index is processed by an algorithm that matches the searches with the query for optimum results.
SEO tools have now emerged in importance to make sure that websites are on top of their
SEO game and it is done right. Read more to know about the best SEO tools for the best SEO practices.
What Are SEO Tools?
SEO tools analyze and investigate websites and give us an in-depth understanding of a website's status, potential, and success.
They find areas that require improvement and identify mistakes and weak points, reducing the visibility in the SERPS and rankings.
They provide valuable insight regarding webpage visits, web traffic, HTML errors, links, etc.
SEO tools assist with several domains of a webpage. The types of SEO Tools are
- Keyword Research
- Links
- Local SEO
- Mobile SEO
- Analytics
- Research
- Site speed
- Rank checking
- WordPress SEO
Best SEO Tools For Keyword Research
Answer the Public works by listing out questions and queries from Google autocomplete results. It is particularly useful for putting together ideas and brainstorming.
This is Google's keyword research tool. It can generate keyword ideas by adding up to ten seed keywords, websites, or URLs.
- Ahrefs’ Keyword Generator
This tool generates the top 100 keywords on inputting a seed keyword or phrase. It also displays the number of times each suggestion was previously looked up, and the Keyword Difficulty (KD) scores for the first ten keywords.
Google Trends provides an insight into the popularity of a topic and the current trends.
Searching for appropriate topics during its prime season and creating content will help make capital out of interest. It also serves as an indicator to steer clear of topics that are no longer of interest.
This tool formulates a list of keywords trending on Reddit. The subreddit of interest is inputted, and the results will show keywords and monthly search volumes of the same.
It is useful in finding content that interests audiences and capitalizing on the same.
Other Keyword Research SEO tools include – AlsoAsked.com, Keyword Surfer, Keyword Explorer, Keyword Shitter (paid), and Keywords Everywhere.
Best SEO Tools For Analytics
One of the most popular tools in the market, it provides a magnitude of data regarding every domain. It can be used to better marketing strategies.
Combined with Google's extensive suite of tools, this tool helps create interactive reports and dashboards.
- Ahrefs’ WordPress SEO Plug-in
This plugin monitors backlinks and Google Analytics and provides recommendations on areas requiring improvement. It helps conduct content audits.
The Panguin Tool runs comparative tests between the current webpage and the changing Google Algorithm and hones it accordingly.
Best SEO Tools For Links
This tool lists the backlinks (top 100) to any website or webpage. It also shows the most common anchor texts, the total number of backlinks and referring domains, five most linked pages, proprietary Domain Rating (DR), and URL Rating (UR) scores.
Hunter.io finds an email address associated with a website or even a specific person. It is free up to 50 requests per month.
- Ahrefs’ Broken Link Checker
It finds broken
link building opportunities
and broken outbound links of a website to enhance the user experience. It displays the top 10 broken inbound and outbound links for any URL, domain, or subdomain.
It is a Chrome extension that allows the user to scrape data from a webpage.
It serves its purpose by connecting journalists with news sources and experts. Anyone is allowed to respond and become a potential source for the published material.
Other link building tools available include Streak, Disavow Tool, Link Miner, Detailed, SendPulse, and MagicPR.
Best SEO Tools For Local SEO
It allows one to claim their business and optimize what a user sees by managing its business on Google Maps and Search.
- Whitespark’s Google Business Review Link Generator
It generates a link easily shareable via email, social media, etc. to simplify the reviewing process.
Other tools include Whitespark Local Citation Finder, Local Search Results Checker, Review Handout Generator, and Mobile SERP Test.
Best SEO Tools For Mobile SEO
- Mobile-First Index Checker
This tool helps gauge the standing of the webpage on various criteria established for best SEO practices.
This Google tool helps to test the mobile-friendliness of a website.
Best SEO Tools For Research
The content and influencers currently creating a buzz in association with a particular keyword are listed.
SimilarWeb conducts competitive analysis to extricate data regarding the domain’s traffic, engagement channels, top pages, and engagement.
Other tools include Wappalayzer, Wayback Machine, Bulk Domain Availability Checker, and SEO explorer.
Rank Checking Tools
This tool displays the top 10 rankings for keywords in 170 countries, with SEO metrics for the first three.
This tracking tool can be customized by choosing SERP checking frequency, visual representation of changes, and automatic alerts.
Other tools include LSI Graph, Bulk Google Rank Checker, and Taptimize.
Optimize Away!
There is no shortage of SEO tools, paid and free, to simplify and accentuate SEO experiences and create an accessible and user-friendly website. It is on us to make the best of what is available.